We are living in the age of technology. Plus, customers are more inclined to visit the online front with ubiquitous internet access before visiting a storefront. So, having the desired customer experience is the key to attract customers to your physical stores.
While web applications are many, having mobile-based applications is the need of the hour. Why? Online searches through smartphones have already crossed millions. So, having a compelling mobile experience is of utmost importance. But not everyone can accomplish that since delivering better customer experiences via mobile apps requires different sets of rules or practices.
It’s not something you can do in a day or a month. It requires months of strategizing and creation before something useful is developed. So, if you are into a business where having a mobile app is necessary, this article will give you a sneak peek into the importance of user experience and how you can do it right.
Let’s get started!
Is Your Mobile App Aligned to Users’ Needs And Wants?
If you want to rate the success of your mobile app. It’s pretty simple. Just measure the engagement and whether it’s useful to the end-users. To do that, one must have an extensive understanding of the target customers’ lives and unmet needs. A lot of research goes into validating the initial product ideas. Any missed step can influence your users’ perception of your product.
Remember, your customers would never reach the bottom of your marketing funnel if you are not creating value. This means you will have higher churn rates and fewer conversions. Can you afford to do that? I am sure the answer would be a “No.” Famous UX designers say that mobile apps that do well have two things in common: features and details. And if you miss out on any of the two, you won’t be able to drive or keep users stuck to your product.
If you are doing it right, great!!
And if you are still struggling, here’s what you can do to make it right!!
Incorporate Your Customers’ Needs And Wants into Decisions
The only way to provide what your customers want is to include what they aspire in your mobile app design. That’s the right way to create engaging mobile apps. You can use customer surveys, ratings, reviews, and other behaviors while creating a roadmap for your mobile app.
Your product team must have all the data and information if you want to create a customer-centric application. Guessing what customers want won’t deliver the results that you are anticipating. Mobile app designing is a time-consuming process, if you are not doing it right, you will end up wasting your time waiting for results.
Personalization is The Key to Engage Your Customers
If you provide personalized experiences to your customers, the amount of time spent on your app would substantially increase. In fact, data suggests that customers who engage with your app are four times more likely to keep using your app for months together.
It’s about finding the right mobile moment. If your app does that, users will keep on coming back to the app for most of their waking hours. For instance, timing, placement, and occasion matter the most in creating the right moment.
By doing that, you will elevate the customer experience. That will further help to create the right impression of your brand.
Ask For Feedbacks
Surprisingly, more than 50% of your customers expect you to ask for feedback directly via email, phone, in-store, online, or in-app. The best part is that you get a sheer volume of data to systematically create mobile app design step by step. But the issue with most brands is that they think they build their apps for customers when they only hear from less than 1% of their customer base.
This leads to a vocal minority. That means such brands are actually neglecting their majority of customers. So, expecting the product roadmap to be favorable is a mistake.
Creating something for your customers is only half battle won. But if you are not continually reviewing your product or application, you won’t be able to track what’s going on at the receiving end.
To measure your mobile application’s effectiveness, you must use an analytics tool to measure metrics like app usage, download volume, lifetime value, MAU, ARPU, and more. Other than that, curate all the in-app feedback for detailed explanations about your product. Further, keeping track of your product’s reviews and ratings would help you understand the users’ sentiments.
All this information will help you improve your product from time-to-time to keep up with customer expectations.
Try Not to Mix User Experience With Usability
When it comes to mobile apps, most brands confuse user experience with the usability of the product. Remember, UX addresses how a user feels, while usability is about the efficiency of the interface. Although usability plays a part in creating impeccable user experiences, that’s not the only factor that defines a better customer experience.
It’s essential that you keep on doing research to keep up with the CX of your app. That’s the only way to increase the digital experience of your mobile apps.
Contrary to popular belief, the user interface isn’t about the buttons or the navigation alone. It’s more about the interactions between users and the app. While first impressions matter. But if the app is not useful to your users, the aesthetics alone won’t make much difference.
Small things like, where you place the call-to-action, does the user understand your app’s working or the purpose of your buttons? Help you create a mobile application that can be the right fit for your users.
Try to weigh both pros and cons of creating a mobile app roadmap. Only after that can you identify if it’s a good idea to follow that structure. Research is vital at every step of the way. Remember, the goal must be to create an efficient, simple, and seamless user experience. Once you do that, everything will fall into its right place eventually.