What is compliance?

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Posts: 314
Joined: Tue Aug 06, 2019 2:07 pm

Wed Aug 14, 2019 1:58 pm

Abiding by a set of standards set by a government/Independent party/organisation. E.g. An industry which stores, processes or transmits Payment related information needs to be complied with PCI DSS (Payment card Industry Data Security Standard). Other compliance examples can be an organisation complying with its own policies.
Posts: 123
Joined: Wed Jan 29, 2020 2:36 pm

Fri May 08, 2020 10:10 am

In general, compliance means conforming to a rule, such as a specification, policy, standard or law. Regulatory compliance describes the goal that organizations aspire to achieve in their efforts to ensure that they are aware of and take steps to comply with relevant laws, policies, and regulations.

In a marketing sense compliance is the act of ensuring that your marketing, advertising, and sales content follows the strict rules, standards, and laws that are in place to protect consumers and their data.

Obviously, it’s important that consumers are protected from false claims and abuse of their data. That’s why governments and other organizations create, share, and police the relevant compliance rules.

For example, take the EU General Data Protection Regulation (GDPR). The arrival of this new regulation caused shockwaves throughout countless industries and transformed the nature of ad tech.

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