How to Do Link Building in SEO

Link building

Link building is one of the most effective strategies for SEO website promotion. In a nutshell, it works like this: the links that lead to your resource are placed on another resource; Google reads them and determines that if other resources link to you, you are authoritative. Thus, the site’s rating is growing. Link building itself is the process of finding and placing links.

It sounds simple, but there are many pitfalls in this process. For example, if backlinks to your site are of poor quality, your rating, on the contrary, will fall. And there is a risk of even falling under the sanctions of search engines. This is why link building is required, their are specialists for the best SEO link building services.

The best backlinks are considered natural. These are the ones that appeared “by themselves,” that is when other companies already know you and refer to you, and you never pay. But this cannot be achieved if you are not yet a major brand and opinion leader. So your task is to buy SEO backlinks, but those that will seem natural. To do this, they must meet the following criteria:

  • the text in which the link is located corresponds to the subject of the site and the link itself;
  • there are not many links;
  • the text is useful to the visitor and is not advertising;
  • the text is unique, written in natural language.

It is also important which resource places the link. If it is low quality and spam, this link building will bring a negative SEO result. For resource analysis, you can use almost any SEO tool, such as Ahrefs.

In general, to get quality backlinks and get a high rating of the site, you need to stick to such advice:

  • create different types of links: on the text, in the picture, open for indexing and closed;
  • to choose different sites for placing links;
  • place links gradually.

Backlink purchase greatly simplifies the implementation of a linking strategy. Still, it is essential to understand that you are not buying links themselves, but the time spent on resource selection, agreement with webmasters, etc.

What is the difference here?

There are, in general, two types of resources where you can buy backlinks. The first is resources like NextLeadLinks. They have a database of quality links, a network of webmasters, and you pay to get access to all this and even more: the site managers themselves select the right resources for you and the form in which the link will be placed.

The second type is resources, where the quantity is considered above quality. It may include, for example, a backlink generator. In 1 minute, you will get a thousand fake links, but what will be their meaning? They will only spoil your rating. 

So the first type is builder, checker, finder, and maker in one system – because NextLeadLinks carefully checks each resource with which it cooperates, regularly updates the database, and places the link for you. The second type is just a useless Automator, which does not understand what it does and why.

The short answer to this question is yes, it is possible. Buying backlinks is not the only way to get them. However, if you decide to do it yourself and manually, you will have to go through several stages:

  1. Find the right site, with good traffic and a relevant audience.
  2. Find the contacts of his webmaster, agree with him to place a link (and it is not as easy as it sounds).
  3. Prepare content with this link: think about its subject, SEO-requirements, find a copywriter who will write it, or write yourself.

And this path will start from scratch for each link, because, you remember that backlinks should be placed on different resources? In addition, take a closer look at each item: it contains a few more items.

So, the extended answer to the question posed in the title is yes, it is possible, but do you want and can you afford to spend so much time on it? Buying backlinks will be more profitable for you in the long run. It is relevant both for the owner of a small company, which does not have its own SEO-department and for SEO-specialists with a large flow of clients and tasks.

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