How to Market your Services on Instagram

Instagram has today become the ultimate professional video and photo-sharing social media platform. With a massive advertising audience of billions, Instagram offers a huge reach to the brand. Consumer goods businesses and B2B decision-makers use Instagram to explore new products and services. Whether you are a beginner or a veteran professional, you must use time-saving hacks for Instagram marketing. This platform has a large number of influencers with a huge number of followers. And with the right plans, you too can become an influential brand. To attract new leads, you must post the right type of content at the right time. However, it can be difficult to know the best type of post to increase your audience.

How to market on Instagram

Here are some Instagram marketing tips:


1. Discover what you can do with Instagram ads

Promote your business and reach your next customer with accurate targeting and practical insights. Increase posts by instantly turning your posts into an ad. Inspire new viewers and determine who is most important to your business and reach them with customizable targeting options.


2. Set an Instagram advertising budget

Choose a budget that is according to your business goals and update it whenever you need it. You must track your Instagram ad performance and use Insights to understand what’s working and what can improve over time.

Boost each post and convert it to an ad, or use Ad Manager for advanced multi-platform campaigns. You can easily turn Instagram posts into ads. All you have to do is decide where to send the video, who do you want to see it, and how much to spend. You can create a cross-platform campaign using Ad Manager and post compelling Instagram ads using carefully selected formats to help you reach your goals.


3. Set up an Instagram business account
Before you can start marketing Instagram, you need an Instagram business account or an Instagram creator account. If you already have one, proceed to the tips below. If you already have a personal account, you can proceed to the step number. If you are new to Instagram or want to create a new account, do the following:

Business accounts give you access to features that aren’t available in your account like:

Instagram Insights

Instagram ads

Instagram Shopping


4. Know your audience

A little research in advance will help you decide who is best to contact when thinking about how to market on Instagram. For example, an Instagram demographic post shows: The most active Instagrammers are 18-29 years old. More city dwellers use Instagram than suburban dwellers. But that doesn’t mean you should use Instagram just to reach out to urban dwellers in their twenties. This is also important when choosing a targeting option for Instagram ads.


5. Optimize your profile and choose the correct profile pictureMost brands require your Instagram profile picture to be your logo. This increases credibility and allows visitors to see at a glance who you are. The Instagram profile picture is cropped to a circle with a diameter of 110 pixels. However, it’s stored at 320 x 320 pixels, you’ll need to upload a large file to make it look better


6. Instagram background
Create an impressive background to convey your brand’s personality, make a great first impression, and tell people why you need to follow your Instagram account. It has a lot of questions in a small space. Fortunately, your Instagram profile has several panels to show you what your brand is and make it easier for people to find you. These include:

  • Your name: 30 characters
  • Your username: 30 characters
  • Your website: Clickable URLs
  • Category: A business function that tells people what your business is without running out of organic characters
  • Contact Details: to inform people where to find you


7. Clearly define goals

If you don’t know what you’re trying to create, you won’t be able to use Instagram tools effectively. Instagram marketing can have different meanings for each marketer

  • Would you like to create an online presence for your company?
  • Do you want to increase your brand awareness?
  • Would you like to get a new lead?
  • Have you established your brand as an industry leader?
  • Do you sell products directly from the app?

You may also want to combine several different results. But if you don’t know where Instagram’s strategy is heading, you’re unlikely to get there.


8. Create visually appealing content and edit videos using an effective Instagram Video Editor

Instagram Posts need to look good and be edited well because Instagram is a visual medium. You don’t need professional photographic equipment, but your photos and videos should be at least crisp, bright, well-structured, and crisp. If you are editing an image, make sure the infographic or animation is crisp, clear, easy to read, and eye-catching. More importantly, visual content needs to be attractive. With the help of an Instagram Video Editor you can make your videos more attractive and engaging.  

Enticing Video Content


Don’t know what to post? Here are some ideas:

  • Behind the scenes post: Give your followers a glimpse into your office, storefront, or manufacturing process.
  • Quotes and text-based images: Play with text to create visually interesting content without the need for photos.
  • User-Generated Content is genuine and compelling.
  • Teaching: Teaching followers how to reach their goals is as compelling as it gets.

Video: The maximum length of an Instagram video post is 60 seconds, but you can make it even longer with IGTV. Post a preview of your long video to your newsfeed so your followers are always aware that they’re ready to watch the new tutorial.


9. Be socially active
Posting quality content is fantastic, but if you ignore comments and interact with other profiles, you’ll be lonely on the network. Reply to all the comments that your target audience has posted to your feed. Find popular accounts in your niche, follow them, and appreciate and comment on their posts. Make yourself visible without ads. If someone tags you in a post, take a look at them and find out how to get involved.


10. Post at the right time

Over posting on Instagram is a surefire way to get rid of existing followers. If your newsfeed only shows your brand, we may stop following you as soon as possible. However, you should post regularly so that you stay in the news feed regularly. You can post during peak days and hours especially when your target audience is online. Follow guides on the best Instagram posting times to maximize this strategy.


11. Make sure you follow the correct Instagram metrics

Unless you know how good or substandard the performance of your pages and posts is, there’s no way to improve or fine-tune Instagram’s performance. With measurable results, you know exactly what works and what doesn’t. Track and monitor the growth rate of your leads. The total number of followers is widely considered as a vanity score. Measure the engagement rate. This includes likes and comments. To get a clear picture of the performance on-page, you need to determine the average engagement rate for all followers and the average engagement rate for each post.


With Instagram marketing, you must pursue quality over quantity. Post regularly, use an SEO enriched description and text on your posts, run contests, use relevant hashtags, share your Instagram link on other platforms such as website and email, and increase your followers. Instagram is the ideal platform for reaching your audience and growing your business. Instagram has dominated the world of social media and is a great place to share photos and marketing videos. Keep an eye on follower growth, engagement, and URL click-through rates. 


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