Small businesses, including MSPs, often find themselves in a cycle of feast or famine. This happens when they stop getting new jobs and have to worry about whether they will make it. It is important for MSPs to focus on marketing so they can get out of this cycle. Marketing for MSPs is different than marketing for other businesses, but the main points are the same. MSPs need to focus on a few key areas to succeed.
Local awareness Facebook Ads
The first MSP marketing tip is to use local awareness Facebook ads.
When marketing your MSP business, it is important to be specific about who you are targeting. For example, you don’t want to show ads for your business outside of a 50-mile radius. Local Awareness ads are a great way to reach people who live near you. You can use the new map card to share information about your MSP business that is relevant to local people, like the address, distance to the business, hours of operation, and a “Get directions” link.
Paid advertising through programs like Google AdWords allows MSPs to be found quickly by people who are looking for their services. This type of advertising is called “pay per click” because you only pay when someone clicks on your advertisement. The two biggest benefits of using this type of advertising are that you have more control over who sees your ad and it is more relevant to people who are actually looking for your services.
Remarketing is a way to reach people who have visited your website or practice before. This is done by serving specific ads to those people that focus on getting them to come back. If you have email addresses from your leads, you can use them to create a remarketing audience on Google Ads and Facebook. You just need to upload the email addresses and then create an ad that would get people interested in coming back to your site.
Google Maps + Local SEO
Google’s local pack usually shows up at the top of the search results for local searches. HubSpot reports that 93% of searches with local intent show the local pack. So if you’re a business looking for an MSP in your area, you’re likely to see the Google local pack almost every time.
Local SEO is the process of making your website more visible in search results.
As part of your MSP digital marketing campaign, you can optimize your website by:
- Claiming and optimizing your Google My Business page
- Optimizing heading tags on every web page (H1s, H2s, etc.) for local search
- Optimizing metadata (title tags, meta descriptions) for local search
- Adding business schema markup to your website
- Claiming and optimizing your business’s online directory profiles
People trust online reviews as much as personal recommendations, according to a study done in 2014. This means that it is very important to have a Yelp page for your business. People are already writing reviews of your service, so you should make sure to look at them and make sure they are accurate.
In order to be successful, MSPs need to market their business. There are many different marketing strategies, and it may seem like a lot to handle at first. However, MSP owners do not need to be marketing experts in order to get ahead of the competition. Pronto Marketing can help you reach your business goals.