It is an undeniable fact of how technology is affecting and reshaping industries. Industries are forced to adapt to the new trends and transform into new technology. This has seen many of them operate digitally, enhancing their experiences with clients. Hospitality industries are no exception when digitalization is concerned. The new techniques are market demands and make them a necessity for these hotels to install. As the manager, be aware that some techniques can be expensive to buy, maintain and repair when damaged. Hotel hospitality technology should be cost-effective to allow maximum customer satisfaction. At the same time, hotels should be able to get higher rates of profits when customers get better experiences.
Hospitality Technology That Guests Expect In Hotels
Smart reserved parking
Struggling to find an empty parking spot can be tedious, considering the amount of time the guest will waste. There are hotel apps and smart sensors that allow your client to reserve a spot to eliminate the annoying experience before they arrive at the hotel. The spot is later assigned to them on arrival. From the moment they arrive, the guest has a smooth start. The hotel employs limited human resources to manage the parking lot avoiding overcrowding in the hotel.
Carrying a bulky amount of cash with you is not secure. Regarding the current issues, it is not safe to use the credit card because the guest will be forced to touch keypads as they enter their pin. A guest can also misplace the card. Recently, mobile wallets are used to make quick transactions. Guests do not cloud on the reception queuing, waiting for hours to be served. Managers are advised to embrace this mode of payment to better customer experiences.
Mobile check-in and out
Guests can remotely check-in and check-out of a hotel using their mobile phones. By enabling the use of mobile devices, managers manage the needs of the client without unnecessary interactions. When a guest is checking in, the hotel staff are alerted. The mobile app improves convenience, and guests can receive personalized services. When checking out, the guest follows the easy procedure without going to the reception or asking staff members to help with the long procedures. One tap on the mobile app and the process is over. The guest can leave the hotel happy and content. No one delayed them or interfered with their schedule.
The use of plastic keycards is outdated. They are also discarded, easily increasing costs incurred by replacing them. Managers should install smart room keys to allow guest to access their rooms without collecting a plastic one from the front desk. This technology uses mobile devices and Bluetooth to allow access to different rooms. A guest is required to swipe their device on a door across a pad that is keyless. New innovative ways of accessing rooms are by use of retina and fingerprint scans. Managers control unnecessary trips to the reception desk and issues concerning lost keys.
Wi-Fi is an essential hotel hospitality technology that must be installed in hotels. It is not only about the availability; the quality must be better too. The demand for better Wi-Fi services is so high that the guest considers it first before considering other hotel features. In any situation, a guest will carry their laptop, mobile phone, or tablet, and they want to ensure they can browse conveniently. Slow connectivity will ruin the experience a customer has in a hotel. Managers should invest in better and faster Wi-Fi so guests can use the internet without interruptions.
Cybersecurity is an important factor to key in when offering the best experiences to our guests. There is a rise in cyber threats, and data is at more risk of landing on the wrong hands. While the motive to keep hotels’ data safe is obvious and natural, the safety of customers’ data is more vital. Remember, guests are your employers, and any cyber-attack associated with your hotel could damage your image and reputation in seconds. Install the right IT infrastructure and make use of safe software applications in data management.
Active social media platforms
First, all the information in your social profiles must be up-to-date, more specific the contact information. It can be misleading when a guest is trying to reach your hotel to get no responses from your managing team. Through the media platforms, a hotel can shape an image that will help sell its services and increase bookings. Interactions with customers are done online, sending messages, making calls and video conferences, and getting immediate feedback. Online presence increases the audience and the possibilities of potential customers with less human contact. Customers can submit complaints and clarify the matter through texting, enhancing their experiences with the hotels.
Use of robots and sensors
Robots have replaced housekeeping to avoid disrupting the guest and maximize on better experiences. Guests do not have to put the’ do not disturb’ sticker on their doors and have a digital experience first-hand when the robot delivers items. Sensors are installed in hotels to make the guest more comfortable. Temperature is maintained according to the weather. When the sensor senses it is hot outside, the temperature in the room is lowered. The amount of light penetrating hotel rooms can be automatically controlled using sensors.
Air filter system
Hygiene is a basic health requirement for a hotel. It is easy to maintain clear rooms and outdoors physically. Air pollution is an issue many guests complain about from time to time. Pollen or pets’ fur can be a health concern to allergic guests. If a guest feels a bad smell around your hotel, there are chances they will never come back or refer anyone to your hotel. To prevent such an experience, use the right technology to purify the air and eliminate all pollutants.
Hotel hospitality technology is likely to impact hotels for the better. It is smart strategy managers need to use to modernize their businesses and work on customer experiences. There are more income gains to be expected by the use of digital applications in the long run.