In today’s marketplace, any business should have a search engine optimization (SEO) plan at the forefront of their marketing strategy. An easy way to boost your SEO is to leverage plug-ins for WordPress.
Plug-ins make your WordPress processes run smoothly and improve your site’s SEO. The two main plug-ins are Yoast and All in One. Understanding what each plug-in does will help you decide which is best for your website. Here’s a rundown of how these SEO plug-ins can help you:
- Both options allow changes to your website without coding.
- Both plug-ins are responsive to the latest SEO updates.
- Neither plug-in will slow down your site or conflict with other plug-ins.
Because their features are exclusive to SEO, they don’t have confusing extras that will interrupt your marketing campaign. In other words, they only give you what you need for managing an SEO strategy.
The Benefits and Drawbacks of Yoast
Yoast is an SEO plug-in that operates with WordPress, has a devout user-base, and has high customer reviews. Established in 2008, Yoast quickly became a staple for many marketers because of its free and paid options. Some of its hallmark features include:
- Readability analysis services
- Management of site ‘breadcrumbs’
- Content SEO analysis services
- Advanced XML Sitemap
- Content snippet backdrops from desktop and mobile devices
- Canonical URL to avoid URL duplication
Yoast’s premium SEO plug-in will cost you approximately $89 for your first year. Premium offerings include all the above, plus:
- Automatic internal link suggestions
- Synonym and key phrase optimization
- Insight tools for focusing on keywords and phrases
- Content previews
Its popularity derives from the easily accessible layout. The configuration of the dashboard is organized. Each page and tab is associated with specific settings. It’s simple to find different options. Yoast also offers clear and concise instructions, and you can even receive guided assistance from the ‘help’ button at the top of the page. Some of Yoast’s key features include:
- Content insights
- Redirect manager
- 1-year access to knowledgeable and friendly support
- Classic editor
- Removal of duplicate content
- Dozens of languages
Yoast provides easily accessible day-to-day SEO tasks and makes managing web-related content a breeze. Yoast is a powerful plug-in with many offerings that help increase SEO efforts.
However, it’s not perfect; Yoast does have some drawbacks. Although you can delete pages, you can’t set the update frequency or prioritize it. It can be a challenge to configure because the settings are on different pages. Therefore, it can take a long time to set up correctly.
The Pros and Cons of All in One
On the other hand, All In One is the original SEO tool that people still love today. WordPress’s very own SEO toolkit, All In One, is a standby tool. It’s popular because of its easy navigation and economical pricing. In comparison to Yoast, All In One offers similar premium tools, but it costs only $50.
With eCommerce support and an extension, All In One makes your website SEO simple and easy to use. Additionally, All In One generates XML sitemaps for brands, products, and product categories. There is more robust categorization, organization, and schema for companies to advertise and sell a product. Other features of All In One include:
- Meta tag graphing
- Import/export of SEO data
- Robots.txt and .htaccess editor
- Breadcrumbs navigation
Though All In One seems like the obvious choice, it does have its faults. For instance, there are fewer opportunities for technical SEO and fewer features for optimizing content.
The Cost Analysis for Yoast vs. All n One
While both Yoast and All In One have similar offerings for their free downloads, the real difference is the sub-categories of their offerings.
Money is an essential factor when making decisions for yourself and your company. Financial choices, big and small, make an impact on your bottom line. Finding the right tool to increase visibility, website productivity, and sales can make a huge difference. When looking at both Yoast’s and All In One’s premium offerings, there are significant differences.
Yoast offers a single site license for $89, but this amount increases as you add more sites. Each individual extension, like news, video, and WooCommerce SEO, costs an additional $69 to add for one site. These expenses can add up rather quickly. Yoast also offers a premium subscription plan for $199 per year, including all extensions; however, you can only use it for one site. You will need to purchase additional sites ($69 per site) to add more. Yoast may have premium offerings and accessible user functions, but the pricing can quickly become costly.
All In One’s premium plans begin at $49.50. It includes various premium features, support and professional help for a whole year, and regular updates for one site. The “Pro” premium plan offers the best return in terms of value, including all add ons for up to 10 sites for just $199 a year.
While pricing can become expensive for Yoast and All In One, Yoast only provides one site with options for each tier of their yearly premium subscriptions.
Yoast vs. All In One – What’s Best for Your Business
Avoid the temptation to download both plug-ins. They’ll each request a data transfer, and you won’t receive the benefits of both.
Yoast and All In One are top-tier SEO tools for anyone looking to boost their website visibility. While both plug-ins have robust offerings, All In One provides a plethora of options for substantially less.
Check out the free tools for each before making a decision. Though each one has positives and drawbacks, what works best for you will depend on your industry, your target audience, and your marketing strategy.