No doubt, WordPress is a very flexible and functional content management system (CMS) for creating websites and building blogs. However, some features are missing from the core CMS. Fortunately, these features are available as plugins for WordPress to assist in extending the functionality of your website and give it an edge over others. As a business owner, the right set of plugins can help you grow your business and make your work easier. But with over 55,000 WordPress plugins, choosing the right one for your site can sometimes be a difficult task, because you’re probably wondering, “what plug-in do I need?”
Well, this article has your question fully answered.
I have listed the best plugins for WordPress to boost your business’ website performance in 2020.
The WordPress add-ons on this list include free and premium plugins and cover essential WP plugins that can improve search engine optimization (SEO), speed, social media, eCommerce, security, analytics, etc. your website.
Ten WordPress plugins for your business website
Yoast SEO is the first on our WordPress plugins list because we understand how important SEO is for every business.
It is a highly recommended WordPress plug-in to help optimize your website’s performance and ranking in different search engines.
It measures the readability of your content, so visitors on your site find it easy to understand.
Besides, Yoast SEO provides you with a page analysis option to help check the details you are likely to miss.
You also get a snippet preview to improve your site for search engines.
The XML sitemap functionality on this plug-in makes it one of the most advanced WP plug-in in the market.
If you are sold on this fantastic plug-in, you can download Yoast SEO free.
The plug-in has both a free and paid version, with the paid version giving more access to advanced SEO features.
Also, while this plug-in ensures you know the do’s and don’ts of writing SEO driven content on your website, you can employ a professional content writing review website like Writing Judge if writing SEO content isn’t something you are good at.
Another essential WordPress plug-in you need on your business website this 2020 is WooCommerce.
If your site sells products, then you might already use this one or have heard about it, but if not, then keep reading.
WooCommerce is a must-have for online business sites, especially if you want to stay ahead of the competition.
Within a matter of minutes, WooCommerce free WordPress add-on enables you to set up a full-fledged eCommerce site.
And you can sell any product, arrange them in categories, tags, place prices, process orders, and keep track of inventory with ease.
Other notable features are the multiple payment gateways, the free Storefront styled theme, intuitive dashboard, and various options to manage your eCommerce store.
Furthermore, the plug-in automatically draws up invoices for efficient customer service.
Additional features include:
- The ability to set different currencies on your eCommerce website
- Add sorting and filters to your website
- Add unlimited images per product to your website product page
- Show product reviews on your eCommerce website, etc.
W3 Total Cache
An essential requirement of a successful website is an excellent page loading speed.
It’s important because a slow pace is bound to get low SEO rankings, traffic, and conversions.
For this reason, you need a cache plug-in such as W3 Total Cache for WordPress to increase page load speed.
Once you have configured the plug-in rightly, your website loading speed becomes faster.
W3 does this by automatically minimizing server load and accelerates your site’s speed and performance.
Another fantastic thing about this add-on is that it offers mobile support.
It is free and one of the simplest yet functionally WordPress plugins you’ll find.
When it comes to a WordPress website plug-in with comprehensive security features and overall design concepts, only a few other plugins can compete with Jetpack.
Some of its features include social sharing, publicizing posts, image carousels, site statistics, brute force protection, comments, etc.
Also, it has a speedy, lightweight mobile theme option that works with phones and tablets.
Additionally, for business websites that need to upload a ton of large visual files, Jetpack enables easy uploads to aid the global WordPress content delivery network.
Depending on what your business needs, you may choose to go with a free or paid version.
OptinMonster is a popular one on our WordPress plugins list, especially for your website conversion rate optimization.
It enables you to create a list of emails to spread the word about your product via pop-ups.
These pop-ups allow you to create an email list to send information about your business’s new product or sale.
With this, you can create an information network with your target audience, ready to buy into your product.
If you are looking to build your mailing list (which you should), OptinMonster is the plug-in to enable you to convert your site visitors into email subscribers.
It will also help you recover abandoned cart sales.
How does it do it?
The plug-in has a pre-made extraordinarily customizable and highly converted opt-in form made to target website visitors with personalized messaging.
Any business looking to make money from their website traffic should install this plug-in.
It works well at online retail shops or a professional writing service website such as Pick The Writer.
Contact Form 7
Another website plug-in your business website needs this 2020 is the contact form 7 plug-in.
This plug-in has a lot to offer in terms of building and integrating contact forms on your website.
It essentially lets you create contact forms with ease and place them wherever you want on your website.
Other things this plug-in enables you to are:
- Manage multiple plugins on your website
- Customize mail contents using simple mark-up
- Use Akismet to filter spam
- CAPTCHA security
- Shortcode functionality, and so much more.
Next on our WordPress plug-in list is SEMRush.
This WordPress website plug-in is a must-have for all digital marketing professionals and business owners. With features like;
- Paid traffic strategy generation
- Social media marketing
- PR strategy generation
- Market intelligence gathering
- Keyword research
- backlink audit, etc.
This website plug-in is marketing essential for all businesses in 2020.
Google XML Sitemaps
Google XML Sitemaps is another essential free WP plug-in from Google due to its beneficial SEO features.
By installing this plug-in to your WordPress website, search engines such as Google, Firefox, Bing, Yahoo, etc. can index your site more accurately using the special XML sitemap.
Once the plug-in has been activated, it automatically creates an XML sitemap for your website.
Then the search engine bots can view the complete structure of your website and retrieve results more efficiently.
The results retrieved include all links of your website pages and posts picked up from any search engine each time you post.
Thus, with more links from your website, SEO rankings increase, meaning more traffic for your business website.
Easy Social Share Buttons
With so many benefits of adding a social share button on your website, it would be extremely detrimental not to have this particular plug-in.
The easy social share button is a WordPress plug-in that amongst other things ensures that your website can;
- Have up to 50+ social network shares
- Customize and animate its social buttons according to taste
- Display social share button in over 27+ locations on your business website,
- Grow social media following and mailing list
- Have access to after share actions, etc.
There are so many features this plug-in has to offer that we haven’t even listed here.
Check it out on WordPress to see if it is the right fit for you.
Finally, we have the Sucuri website plug-in.
It is one of the best plugins for WordPress as it provides security to your WordPress website.
We all are aware of how slipper hackers can be, even when you think you have everything under control.
By installing a Sucuri Security plug-in, you are sure of having total control and reinforce security over your WordPress website.
The free Sucuri basic plan for your WordPress website allows you to monitor file integrity, effective security hardening, security activity logging, malware and other security notifications.
With the premium, you get additional features such as the CloudProxy website firewall and a super-secure security solution.
As a business, your website security should be one of your top priorities, so this essential WordPress plug-in is an absolute must-have.
You should have to break the bank to build a successful business website.
With these WordPress website plugins, you can supercharge your site with minimal know-how and funds.
You don’t even have to use all of them at once.
Simply work your way through the list and pick the ones you need for your highly efficient business website in 2020.